Creative process

Once the brief has been completed and the project estimate approved, we schedule an online meeting to discuss your inspirations, design expectations, and the strategic direction of your brand. Whether the project involves packaging, logo design, or a complete visual identity, this conversation helps establish a clear creative vision. During the meeting, I will also walk you through the project process, outline the stages of our collaboration, and provide an estimated timeline for delivering the agreed scope of work.

Our meeting is intended to help me clearly define the project goals within the chosen scope. After analyzing your brand’s current situation, I focus on identifying the right values and design solutions that will set your project apart, giving it a distinctive character, clarity, and visual consistency.

I present the initial design concepts, with the number of proposals depending on the package selected at the beginning of our collaboration. Each concept is showcased on mockups to better visualize the final outcome. I then wait for your feedback on the chosen direction and proceed with refining and developing it further. My priority is always to achieve a high-quality, polished final result.

When creating a brand identity system or key visual, I start with the logo design along with a concise brand guideline, including a suggested color palette and practical applications of the logo across different marketing materials. If required, I develop a more comprehensive brand book tailored to the company’s specific needs and objectives.

Packaging files are delivered in print-ready formats, prepared according to the previously selected printing method. I also provide support in choosing appropriate paper types, finishes, and printing techniques to ensure the best possible result. Logo files are delivered in both digital and print formats, organized into clearly structured folders. If a full visual identity has been developed, I also include a brand book outlining the key guidelines for the practical use of the logo and brand assets.